It's not WHAT you sell, it what you BELEIVE

This may take some time for you to ingest. This is a proven scientific fact that despite many trying to accomplish greatness in the likes of Walt Disney, Steve Jobs and many more who have come before us, the message remained true for all, "It's not what you sell, it's what you believe".
Not to make this difficult, I will explain simply....every person who works with the Walt Disney Company, Apple, places like Cirque De Soleil and many more all understand, REGARDLESS of their title of job function, understand what makes the organization tick and why what the organization does matters.
Walt Disney truly went for sentimental things, more importantly FEELINGS!! What you FEEL sells.
What you BELIEVE sells.
CEO's and companies struggle daily with the fact that their company is loosing and can't seem to figure out why and how's. Walt made each one of his cast members believe they were all in a show. Didn't matter if you were the ticket taker, the refreshment stand gal or the performers or the CEO, you had a ROLE. This in tern lead to feelings. Connections. Same as those guests entering the Park, ship or Resort on a daily basis. They FEEL things. They feel compassion for Cinderella who went from a slave to a Princess. They believed that Fairies were real and could fly. Walt believed that if you provided something that touched people, it would fly. Magic as Disney likes to call it but it certainly does have merit, not to mention millions and millions of dollars as well.

Remember also that belief is not something you can force on someone, you have to...well....feel it. If you don't believe you will never fit into the midset of any of these companies and will certainly fail. Look at those CEO's who have come before us, presented something and failed. You can't MAKE someone believe but if your creative enough, you can convince someone.
After over 40 years Disney certainly isn't showing signs of weakness any longer. They have recently released two new ships in the last year, opened a new luxury Resort in Hawaii, broke ground in China for a new theme park and shows absolutely no signs of slowing down.
So, you have to ask yourself, what is it that I believe in? Have you ever worked for someone and has an associate so entwined in the business that it made you crazy? You didn't believe.
I have been that person who works for a different company and often times find myself drifting back to my time working for Disney and it made others around me cringe. Although, it also made others stop and recognize that it was a FEELING. It's NOT what I did for Disney, it was how it made me feel.

Stop and take a hard look at your associates and listen to them, perhaps it's time to reevaluate somethings.
BELIEVE