How do you treat your guests on extended stay guests?

Often the biggest challenge for business is to know your customer. But do you? There are studies constantly done on service at properties. The key ingredients to a stay at a Hotel is quick check-in, a clean room, friendly front desk colleagues and a quick and seamless check-out. But what happens to those guests that are on extended stays?
The above works for all guests but how do you meet the needs of ALL your guests? Directions to surrounding attractions and events, laundry facilities,local restaurants that we favor more than others, movie theaters.....all things that extended stay guests might require.
True "Hoteliers" know that additions services are a necessity to have these at the ready but it's how they are communicated is the true key here.
Larger chains provide business centers for those guests requiring directions or the printing of boarding passes for air travel and email, they have computer stations for that too.
Offering options to our guests is always first and foremost but personal service and attention makes repeat guests. I know of properties that have desk attendants that bake for extended stayers, offer greeting cards for celebrations and even offer to do light clerical duties as well. Personal wake up services is something that would be fantastic instead of the usual dull ring on the telephone.

As a personal mission of mine, I have intended to ensure each and every guest I come in contact with feels as though they are staying at my home. Think if it this way, if you were faced with a serious illness and were forced into a Hospital and your loved ones needed to be with you and couldn't stay in the room with you, where are they going to stay? Most times, it's the little personal touches that mean the most, leave the lasting impressions.
When my brother was fighting cancer and we were traveling more than an hour and a half for treatments, finding a property close to the Hospital and was affordable was a God sent but having people that made you part of their own family was more than I could have ever dreamed of. That connection that was created through the check-in process and continued on with phone calls to check on us and to ensure we ate was appreciated more than that guest service colleague probably ever imagined.
It should always be our goal as service professionals to ensure our guests are reminded they are more than a dollar figure. We must continuously reinforce our service to them during each and every encounter we have with them. Removing barriers and creating an open environment will ensure that the industry returns to it's origins and the pride that we should feel when getting onto that desk shines through.